Ideas of Horror posters

I really like these horror posters as they truly represents the horror genre. Each character on the poster either plays the role of a villain or is a victim of the villain. I chose 'Insidious' poster as the character is a victim of the villain however, he is portrayed as the villain with the scary eyes and darker lighting effect. This will shows him in  negative form where in reality, he is just an innocent child who has been taken away by the negative energy. Children are often associated with innocence therefore they convey the role in a positive light. However, in the film 'Orphan'  the girl is represented as the villain who takes the role of a child but is really an old women. Not much of the background on the 'Orphan' poster therefore it makes it harder for the audience to make out what the film consists of. On the other hand, this idea is very good as it does not show the surrounding, the audience are left wondering for more but at the same time they can lose interest due to the lack of details presented on the poster.